There are three groups of potential registrants that every league needs to target each season. Each group must be approached differently and will have a different set of questions and concerns when registering. Below are tips on reaching each group of potential participants.

  • Returning Players
  • New Tee Ball Participants
  • First-Time Participants Above Tee Ball
REGISTER RETURNING PLAYERS

Securing registrations of returning players is crucial to the longevity of any local league. A participant’s experience with the league and their coaches is a key factor in whether or not a child will register for another season with the league. Consider doing the following when reaching out to returning players about registration:


ROLES INVOLVED

A. PLAYER AGENT
B. MANAGERS/COACHES
C. TEE BALL REPRESENTATIVE

  • Gage interest in how many players may register again with the league and learn how your league can improve with a post-season survey to parents
  • Have your league’s division representatives or coaches reach out to returning players and their families with registration information
  • Share registration information by phone, email, postal mail, websites, social media, etc.
  • Conduct an early registration for returning players and provide a small discount for registering early
  • Maintain a list of all returning players that have not registered and follow-up with them monthly once registration is open
REGISTER NEW TEE BALL PARTICIPANTS

Most Little Leaguers® get their start in Tee Ball. Parents of new Tee Ballers (4-year-olds) often have many questions about your league and what to expect. Here are some common questions you should prepare to answer:

  • What age group is Tee Ball?
  • When/where is registration?
  • How much does it cost to play?
  • What will be provided for my child (uniform, equipment, etc.), and what will I need to purchase for him/her to participate?
  • When does the season begin and end?
  • What time are games and practices?
  • How long do games and practices last?
  • What are the expectations of me as a parent?

ROLES INVOLVED

A. PLAYER AGENT
B. MANAGERS/COACHES
C. TEE BALL REPRESENTATIVE

With the answers to these questions in hand, your league will need to put together a plan to reach potential participants. In addition to distributing information through preschools and kindergartens, leagues have successfully recruited new tee ballers using the following methods:

  • Posting registration fliers on community bulletin boards
  • Newspaper/Print Advertisements
  • Yard signs promoting registration
  • Social media outreach
  • Offering free or reduced registration to first-time participants
  • Banners at registration locations

Providing a positive Tee Ball experience is essential to ensuring these players sign up again next season. For more information on operating a Tee Ball program and a Parent’s Guide to Tee Ball visit LittleLeague.org/TeeBall.

REGISTER OTHER FIRST-TIME PARTICIPANTS

In an effort to reach new participants, you will want to reach out to players (older than Tee Ball age) who may be interested, but never participated in the past.

Driving forces behind signing these players up will be the ability to play with friends who are already participating, the desire to try a new sport, and the opportunity to participate in the Little League International Tournament.


ROLES INVOLVED

A. PLAYER AGENT
B. MARKETING/PR MANAGER
C. DIVISION REPRESENTATIVE

To attract these players to your league, consider doing the following:

  • Offer a discount to returning players that bring a new player to registration
  • Offer free or reduced first-time registration
  • Offer a summer or fall ball program to give players that play another sport in the spring an opportunity to try baseball or softball
  • Conduct a league fun day where interested participants can enjoy a day of baseball and softball activities
  • Cross promote registration with non-competing youth sports programs
  • Coordinate scheduling with other sports to minimize conflicts when possible

Providing a positive Tee Ball experience is essential to ensuring these players sign up again next season. For more information on operating a Tee Ball program and a Parent’s Guide to Tee Ball visit LittleLeague.org/TeeBall.

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