With a wide variety of activities and organizations seeking the participation of youth in your community, it is more important than ever for your league to take advantage of opportunities to raise its visibility in the community. Every year there are a number of events and activities that every league can take advantage of to raise program awareness.

In all activities in which your league participates or hosts, take advantage of the ability to use the Little League name with your league name. In a recent survey of parents, over 99 percent responded that they had an awareness of Little League and recognize the mission – developing good citizens and the values – teamwork, sportsmanship, and fair play – of the Little League program. Tapping into this recognition will help drive awareness of your league’s offering.

Throughout the year, there will be a number of events that can be used to raise community awareness for your league. Below are some examples of events and activities available to most leagues.

OPENING DAY CEREMONY

A successful opening day celebration brings a community together while highlighting all aspects of your Little League. To get the most exposure from your opening day ceremonies, keep the following tips in mind:

  • Highlight the accomplishments your league enjoyed last season
  • Include schools, local civic and volunteer organizations, and area businesses in the ceremonies
  • Invite past players, volunteers, and league officials to attend
  • Thank sponsors and other league supporters
  • Highlight all programs offered
  • Include a mix of activities that are of interest to parents and children (contests, games, raffles, etc.)
  • Take photos to share on social media
  • Promote to area media in advance of the event

ROLES INVOLVED

A. LEAGUE PRESIDENT - B. ONE-TIME VOLUNTEER*

* Opportunity For Assistance With Coordination


COMMUNITY EVENTS

Most communities host a number of events that provide opportunities for local organizations to highlight their efforts in the community and gain interest from families and businesses. Choosing to participate in these activities allows your league to build goodwill and raise awareness in the community.


ROLES INVOLVED

A. MARKETING AND PR MANAGER - B. ONE-TIME VOLUNTEER*

* Opportunity To Help Coordinate Participation In Each Event


SOME EVENTS TO CONSIDER PARTICIPATING INCLUDE

  • Parades
  • Community Days
  • Holiday Activities/Events
PROMOTING TOURNAMENT PARTICIPATION

Your league’s participation in the Little League International Tournament provides an opportunity to promote a benefit only available to baseball and softball players that choose to participate in your program. When done effectively, this can be a good way to attract players to your league who would like to participate in future seasons.

ROLES INVOLVED

A. MARKETING AND PR MANAGER - B. ONE-TIME VOLUNTEER*

* Opportunity To Help Coordinate Participation In Each Event


WHEN PROMOTING TOURNAMENT PARTICIPATION CONSIDER

  • Sending a press release to community media outlets regarding tournament team selection
  • Sending tournament results to community media outlets
  • Promote participation via social media
  • Hold Little League World Series viewing events to encourage interest in the game

  • Little League Uniforms
  • All and Snuggle Ad
  • BombPop Ad
  • BBFactory-177
  • Dudley
  • Easton Ad
  • ilead177
  • gatorade-toolkit177
  • heinz-ad177
  • Honda
  • Kelloggs
  • Musco Ad
  • New Era
  • Oakley
  • Russell Ad
  • SBFactory-177
  • Spalding
  • Subway
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